Privacy Policy

Who we are

Burgess Consulting LLC, doing business as Operation Buildup ("Operation Buildup," "we," "our," or "us"), is an IT and web services company in Oxford, Alabama, USA. This policy covers our website https://operationbuildup.com, our business software (the "Operation Buildup platform"), and the texts, emails and messages we send. Contact: contact@operationbuildup.com · 256-624-7313.

Information we collect on this site

• Contact and preview-request forms: your name, email, phone, business name and message, plus the date, time, page and IP address of the submission. If you tick the SMS box, we also keep the exact consent text you saw (see "Text messages").
• Server logs: our web server keeps standard logs (IP address, browser, pages requested and time) to run and secure the site. We do not use advertising or tracking cookies.
• Email: when you email us, we keep the correspondence to answer you and for our records.

We use this information to reply to you, give you the quote, preview or appointment you asked for, run and secure the site, and keep business records. We do not sell personal information and we do not share it for anyone else's marketing.

Information we process for our business customers

Businesses that use the Operation Buildup platform ("customers") store information about their own customers and contacts in it: contact details, messages, appointments, jobs, invoices, payments and reviews. We process that information only on the customer's behalf and only to provide the service the customer signed up for. Each customer's data is kept separate from every other customer's, and we do not combine or compare data across customers. If you are a customer of one of our business customers and want your information corrected or deleted, contact that business, or email contact@operationbuildup.com and we will pass your request to them and help carry it out within 30 days.

Web chat on our customers' websites

Some customers put an Operation Buildup chat widget on their own website. When you use it, the name, email and messages you enter, the page you are on and your IP address are delivered to that business's inbox in the Operation Buildup platform. The business is responsible for how it uses the conversation; we only store and deliver it for them.

Facebook and Instagram

When a business connects its Facebook Page or Instagram professional account to the Operation Buildup platform, we receive, with the business owner's permission given on Meta's login screen, the Page's or account's messages, comments, posts, basic profile information, post metrics, and the ability to reply and publish on the business's behalf. We use this information only to show those messages and comments in the business's inbox, to send replies and posts that the business writes or approves, and to report on the business's own posts.

We act as a technology provider for the business: we process this data only on the business's behalf and at its direction, never for our own purposes, and we do not combine one business's data with another's. We do not sell this information, use it for advertising, or use it to train AI or machine-learning models. The only companies that may handle it are our hosting provider (IONOS), Anthropic (when the owner asks for an AI-suggested reply or post; Anthropic acts as our service provider and does not train on the content), and Twilio if the owner forwards a message by text. Each acts only on our instructions.

We keep this data for as long as the business keeps the connection. A business can disconnect at any time in Inbox → Channels; we delete the access tokens immediately and stop collecting data. To have the stored messages, comments and profile data deleted, email us as described below.

To have the data we received from Facebook or Instagram deleted, email contact@operationbuildup.com with the subject "Data deletion" and the Page or account name. We delete the data within 30 days and confirm by email. Step-by-step instructions, including how to remove our app from your Facebook or Instagram settings, are at https://operationbuildup.com/data-deletion/.

Google Business Profile

When a business connects its Google Business Profile, we access, with the owner's consent on Google's sign-in screen, the business's Business Profile account and locations, business information (name, address, phone, hours, categories), reviews and review replies, and posts. We use this only to let the owner publish posts, read and reply to reviews, and check that their listing matches their website, all from inside Operation Buildup.

We store the Google access token and a copy of the locations, reviews and posts for as long as the business keeps the connection. Disconnecting Google in Settings → Integrations deletes the access token immediately; to have the stored data deleted, email contact@operationbuildup.com and we delete it within 30 days. If the owner asks for an AI-suggested reply to a review, the review text is sent to Anthropic, our AI provider, to produce the draft; Anthropic acts as our service provider and does not train models on it.

We do not use Google user data for advertising, do not sell it, do not transfer it to data brokers, do not use it to determine creditworthiness or for lending, do not use it to develop, improve or train generalized AI or machine-learning models, and do not let people at Operation Buildup read it except with the owner's permission, for security, to comply with the law, or in aggregated form for internal operations. Operation Buildup's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

Text messages (SMS)

If you give us your mobile number and agree to receive texts, or you text us first, we use your number to reply to your requests, send links you asked for (such as a website preview), and send appointment and service messages. We do not send marketing or promotional texts under this program. Message frequency varies. Message and data rates may apply. Reply STOP to cancel at any time, or HELP for help. Full terms: https://operationbuildup.com/terms-of-service/#sms.

When you opt in we keep your mobile number, the date, time and page where you consented, the exact consent text you saw, and the messages exchanged with you. We use this only to send and support the texts described here and to prove your consent if asked. If you text us first, we reply to that conversation; that reply counts as a text under this section.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. We use Twilio to deliver our texts; Twilio acts only as our messaging provider.

Payments

Payments through the Operation Buildup platform are processed by Stripe. Card numbers go directly to Stripe and are never stored on our systems. For businesses that connect a Stripe account, we see payment status, amounts, payer name and email so the business can track invoices; Stripe's own privacy policy (https://stripe.com/privacy) also applies.

AI features

Where the Operation Buildup platform offers an AI-suggested reply, post or summary, the relevant message, comment, review or job notes are sent to Anthropic's API to produce the draft. A person at the business reviews every draft before anything is sent or published. Under our API terms Anthropic does not use this content to train its models.

Third-party services

We rely on these providers, each under terms that limit them to providing the service for us: Twilio (texting and phone), Meta (Facebook and Instagram, when a business connects them), Google (Business Profile, and Google Workspace for our email), Stripe (payments), Anthropic (AI drafting), Cloudflare (website delivery and security), and IONOS (servers). We may also disclose information when the law requires it, to protect our rights or safety, or as part of a sale or merger of our business, in which case this policy continues to apply.

Security and retention

We protect information with encrypted connections, access controls and logging, and we limit access to the people who need it. We keep information only as long as needed for the purposes above: website form submissions for up to 2 years, SMS consent records for at least 4 years (to prove consent), platform data for as long as the business keeps its account plus 30 days, and invoices and tax records as the law requires.

Children

Our site and platform are for businesses and adults. We do not knowingly collect information from children under 13. If you believe a child has given us information, email contact@operationbuildup.com and we will delete it.

Your rights and choices

Whether or not a privacy law requires it, you can ask us to tell you what personal information we hold about you, correct it, delete it, or stop using it for a particular purpose. You can opt out of texts by replying STOP and of emails by using the unsubscribe link or writing to us. To make a request, email contact@operationbuildup.com or call 256-624-7313. We may need to verify who you are. We respond within 30 days. If the information belongs to one of our business customers, we will forward your request to that business and help carry it out. We do not discriminate against anyone for exercising these rights.

Changes

We will post any changes on this page and update the date at the top. If a change materially affects how we use information you have already given us, we will tell you by email or in the platform first.